Joanne Had to Make a Presentation to the Senior Management

Multiple Choice

Joanne had to make a presentation to the senior management of her firm to get approval for an internal research area. To make the case as strongly as possible, she wanted to be precise and distinguish market research from marketing research. Which of the following would be considered marketing research instead of market research?

A) Information about the success of past campaigns
B) Information about former and current customers
C) Information about what competitors have been doing
D) Information about the firm itself