Steve Was Exploring Complex Questions About His Company's Products in the Marketplace

Multiple Choice

Steve was exploring complex questions about his company's products in the marketplace, and he has used qualitative research to get a sense of how important different factors might be as customers decided to which product to purchase. Now that he has narrowed the research down, he needs to why they were not buying by using which marketing research process?

A) Quantitative research
B) Qualitative research
C) Market sensing
D) In-depth interviews