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  3. Study Set
    Applied Marketing
  4. Exam
    Exam 5: Research in Marketing
  5. Question
    If a Marketer Is Collecting Data Using Surveys and Personal
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If a Marketer Is Collecting Data Using Surveys and Personal

Question 17

Question 17

Multiple Choice

If a marketer is collecting data using surveys and personal interviews what is his/her marketing goal?


A) Exploratory
B) Descriptive
C) Causal
D) None of these

Correct Answer:

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