Multiple Choice
Which of the following is NOT an example of a company reacting to changes in the micro-environment?
A) Ben & Jerry's recently undertook certain cost-cutting measures due to budget constraints and have begun using lower quality ingredients.
B) After completing a survey of consumer tastes, Burger King began to offer an alternative to McDonalds' Big Mac.
C) Relative to 30 years ago, Tide began featuring more commercials with interracial couples.
D) Nike signed a contract with a new rubber supplier and was able to produce more durable shoes for the same price.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: When firms use other firms to perform
Q3: Market share is calculated by<br>A) dividing the
Q4: Controllable and uncontrollable forces that affect marketing
Q5: Which term best describes a collection of
Q6: Which term best describes the combinations of
Q8: Cell phones have evolved from a _
Q9: If you borrow money, you will have
Q10: When looking at the macro-environment, "income" and
Q11: The micro-environment is sometimes referred to as
Q12: Why would marketers advocate for sustainability as