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Marketers Have New Challenges and Opportunities with New and Different

Question 40

Multiple Choice

Marketers have new challenges and opportunities with new and different holidays, different promotions, and new kinds of buying behaviors as part of what component of the social/culture element in the macro-environment?


A) Diversity
B) The changing nature of the family unit
C) Changing ethical and moral values
D) The aging of the generational cohorts

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