Your Roommate Is Studying IT, and She Sees You Are

Multiple Choice

Your roommate is studying IT, and she sees you are looking at Technology in the macro-environmental analysis. She asks, "Why would marketers need to worry about technology? That's what IT is for." How can you succinctly respond in the context of the macro-environment?

A) Marketers can't leave technology to IT.
B) Marketing requires a comprehensive view of everything that goes on in a market, and technology is one part of that.
C) Marketers need to market technology in many companies.
D) Marketers must become experts in technology as it is the most important part of the marketing environment.