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Technology Has Enabled Companies to Collect Vast Amounts of Data

Question 59

Multiple Choice

Technology has enabled companies to collect vast amounts of data about customers and transactions. If you were a marketer, which of the following is NOT one of the reasons why you'd want that data, even purchasing the data?


A) They can become data resellers.
B) They can learn about consumer preferences.
C) They can develop insights on how goods are purchased.
D) They can use the data to design new products and services.

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