Marketers Cannot Control, and Often Cannot Even Influence, Elements in the Macro-Environment

Multiple Choice

Marketers cannot control, and often cannot even influence, elements in the macro-environment, so why bother collecting data and analyzing the data for insights?

A) Federal and state laws require extensive record-keeping.
B) The American Marketing Association mandates collection of data for professionalism in marketing.
C) Marketers are looking for ways to create competitive advantages.
D) Consumers expect firms to understand their problems and individual needs.