Danielle's PR Firm Is Involved in a Health Campaign Aimed

Multiple Choice

Danielle's PR firm is involved in a health campaign aimed at encouraging families to eat more organic produce. As she works on print ads for the campaign, Danielle realizes she should put these ads into several different languages to have a larger impact. What factor is Danielle taking into consideration?

A) How large is the population to be reached?
B) How diverse is the population to be reached?
C) Does the audience need repeated exposure?
D) What communication channels will the audience be using?