At a College Located on the Coast of North Carolina

Multiple Choice

At a college located on the coast of North Carolina, the president e-mails his 528 employees with instructions about hurricane warnings and watches. He feels he is very specific as to when his employees should come to campus and when they should stay home. To his surprise, he notices that during the first hurricane watch, many employees do not report to work; he thought he had clearly explained they should come to work in that event. Because he sent the information out to his employees with the understanding that he was not open to feedback or questions, this _________ approach to organizational communication was not effective.

A) strategic
B) transactional
C) information-transfer
D) interactional