Hasim's Public Relations Firm Has Been Asked to Create a Public

Multiple Choice

Hasim's public relations firm has been asked to create a public relations campaign for a local nonprofit. Since Hasim is not sure what type of approach would work to appropriately represent the client, he wants to test the reaction of his co-workers to his campaign and get immediate feedback. Which type of organizational communication would be most effective for the success of Hasim's project?

A) Strategic control
B) Information-transfer
C) Transactional
D) Strategic ambiguity