A Booster Club at a Local High School Needs to Raise

Multiple Choice

A booster club at a local high school needs to raise money for the football team's trip to the state championships. They mail out a flyer offering potential sponsors different levels of sponsorship: $1,000 (diamond) ; $500 (platinum) ; $250 (gold) ; $100 (silver) ; $50 (bronze) . The boosters were afraid that if they asked for $50 outright, many supporters would balk at the cost. But they hope that by using the __________ approach, the sponsors will think $50 is reasonable.

A) anchor and contrast
B) reciprocity
C) scarcity
D) cause and effect