Multiple Choice
Catalog marketing is a huge business. The United States, the internet and catalog retailing industry includes 16,000 companies with combined annual revenue of US$ 235 billion. One of the factors in the success of a catalog business for a company is in ________.
A) cost containment in catalog production
B) management of customer lists
C) how the company manages its market-management organization
D) the company's product teams
E) the strength of the company's customer-management organization
Correct Answer:
Verified
Correct Answer:
Verified
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Q11: Catalogs are a huge business. In the
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