At the Peak of Its Success in the Mid -1980s

Multiple Choice

At the peak of its success in the mid -1980s to the early 1990s, Apple Computer commanded a 15 percent share of the personal computers market. If iPad sales are included, Apple's share of the market was 10.8% in 2010.. Which of the following best accounts for its dwindling market share?

A) Apple was not able to keep up with technological advancements in the personal computers market.
B) Rivals engaged in predatory pricing but Apple was not willing to engage in a price war.
C) The entry of rivals eliminated Apple's product differentiation.
D) The entry of rivals revealed that Apples was producing sub -standard computers.