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By Making Its Shops Appear More Like Starbucks, Dunkin Donuts

Question 14

Multiple Choice

By making its shops appear more like Starbucks, Dunkin Donuts is hoping to attract new customers who like both Dunkin Donuts' features and a bit of Starbucks' features. This strategy is unlikely to attract loyal Starbucks customers because:


A) Loyal Starbucks customers think "Dunkin Donuts" is a silly name.
B) Starbucks pays its loyal customers royalty fees.
C) It makes Dunkin Donuts appear unoriginal.
D) None of the above.

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