To Compete with the IPod from Apple, Microsoft Began Marketing

Multiple Choice

To compete with the iPod from Apple, Microsoft began marketing its own digital music player, called Zune. The textbook mentioned one strategy Microsoft could use to overcome the advantages Apple has from selling the most popular brand of music player. What was this strategy?

A) Microsoft could spend some of its large advertising budget to run television and magazine ads for Zune.
B) Microsoft is considering suing Apple for copyright infringement; Microsoft was the first company to develop the technology used to produce digital music players.
C) Microsoft could advertise Zune by sending emails to the many consumers who use the company's software.
D) Microsoft could try to sell Zune or downloaded songs at prices lower than those charged by Apple.