In 2002, Apple Decided Not to Develop and Sell a "Tablet

Multiple Choice

In 2002, Apple decided not to develop and sell a "tablet PC" N a laptop with a special screen that can convert handwriting into text. According to one Apple executive, the tablet PC project was not consistent with Apple's theory for success. What is this theory?

A) Apple markets products that it can sell for high prices. The tablet PC would have sold for a low price.
B) Apple believes its success will come from selling many inexpensive items rather than relatively few expensive items.
C) Apple only sells items that it can build a successful advertising campaign around.
D) Apple markets only products that it has patented. This prevents other companies from competing with Apple.