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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    If the Product Delivers an Outcome Which Is Less Than
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If the Product Delivers an Outcome Which Is Less Than

Question 46

Question 46

True/False

If the product delivers an outcome which is less than expected, positive disconfirmation occurs.

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