Multiple Choice
User and nonuser are terms used to distinguish between:
A) those who purchase one company's product and those who buy from its competition
B) those who consume the product and those who do not
C) ordinary consumption and extraordinary consumption
D) those who know the product and those that do not
E) None of the above.
Correct Answer:
Verified
Correct Answer:
Verified
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Q15: Beyond understanding the post-consumption evaluations of their
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