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    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Need Recognition Is Defined as the Perception of a Difference
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Need Recognition Is Defined as the Perception of a Difference

Question 70

Question 70

True/False

Need recognition is defined as the perception of a difference between the desired state of affairs and the actual situation sufficient to arouse and activate the decision process.

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