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    Consumer Behavior
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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Which of the Following Is Not a Noncompensatory Strategy
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Which of the Following Is Not a Noncompensatory Strategy

Question 39

Question 39

Multiple Choice

Which of the following is not a noncompensatory strategy?


A) Lexicographic
B) Weighted additive
C) Conjunctive
D) Elimination by Aspects
E) All of the above are compensatory rules.

Correct Answer:

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