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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 3: The Consumer Decision Process
  5. Question
    Involvement Is the Level of Perceived Personal Importance And/or Interest
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Involvement Is the Level of Perceived Personal Importance And/or Interest

Question 27

Question 27

True/False

Involvement is the level of perceived personal importance and/or interest evoked by a stimulus within a specific situation.

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