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    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
  5. Question
    Customer-Centricity Is a Strategic Commitment to Focus the Firm's Resources
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Customer-Centricity Is a Strategic Commitment to Focus the Firm's Resources

Question 4

Question 4

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Customer-centricity is a strategic commitment to focus the firm's resources on serving and delighting profitable customers.

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