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    Consumer Behavior
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    Exam 2: Creating Marketing Strategies for Customer-Centric Organizations
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    Many Firms in Industrialized Countries Are Focusing Their Attention on Soliciting
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Many Firms in Industrialized Countries Are Focusing Their Attention on Soliciting

Question 45

Question 45

True/False

Many firms in industrialized countries are focusing their attention on soliciting new customers rather than retaining their existing customers because it is usually cheaper to recruit new customers.

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