Multiple Choice
The degree to which a market can be reached is called:
A) Measurability
B) Marketability
C) Accessibility
D) Substantiality
E) Congruency
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q48: Which of the following is not a
Q49: Consumer analysis should include all of the
Q50: Ethnographics refers to written representations of the
Q51: Coined brand names such as Xerox and
Q52: The final stage of marketing strategy in
Q54: The ability to obtain information about the
Q55: Having the lowest price is not as
Q56: A market segment is a group of
Q57: Which is not a factor in determining
Q58: Most U.S. companies in the export business