Multiple Choice
Some advertising messages and specific product characteristics tend to be better suited than others for a globalized advertising approach. These include:
A) The product satisfies universal needs and desires
B) The communication message is based on similar lifestyles
C) The appeal of the ad is to basic human needs and emotions
D) A and C
E) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q54: The ability to obtain information about the
Q55: Having the lowest price is not as
Q56: A market segment is a group of
Q57: Which is not a factor in determining
Q58: Most U.S. companies in the export business
Q60: What is the goal in analyzing market
Q61: The emotional elements of a brand includes:<br>A)
Q62: Which is not one of the seven
Q63: One disadvantage of market segmentation is that
Q64: Marketing strategy is a process that involves