Multiple Choice
By definition transactional data provides:
A) A historical perspective on customer buying patterns
B) A list of lifestyle statements relevant to marketers
C) Names and addresses of consumers who go to supermarkets
D) An explanation of why consumers buy a particular brand
Correct Answer:
Verified
Correct Answer:
Verified
Q5: The 'paradox' which is described as consumers
Q6: What is GPS?
Q7: The traditional lifestyle segmentation aims to build:<br>A)
Q8: Asking consumers to indicate their involvement with
Q9: NLP is being used marketers to provide
Q11: What is transactional data?
Q12: Transactional data is 'refreshed daily and weekly,
Q13: Cookies are examples of:<br>A) contemporary life style<br>B)
Q14: Genetic data is an example of profile
Q15: The clustering of lifestyle data and then