Which of the Following Correctly Describes Some of the Attributes

Multiple Choice

Which of the following correctly describes some of the attributes of brand relationship quality reported by Fournier (1998) ?

A) Sales promotional discounts and consumer commitment
B) Emotional attachment with brands, self-brand connection, feeling of extensive familiarity with brand, perceptions of brands as partners
C) Advertising expenditures and sales promotional efforts
D) Reference group qualities and positive attitudes