Multiple Choice
Credibility of a source (e.g., a popular footballer shown in an ad) includes which of the following?
A) The extent to which the source is found to be humorous
B) The expertise and trustworthiness of the source
C) The extent to which consumers admire a brand
D) The number of times the ad is shown in the media
Correct Answer:
Verified
Correct Answer:
Verified
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