To Enhance Value Through Goodness of Product Fit

Multiple Choice

To enhance value through goodness of product fit:

A) make sure you have responded to customer comments and altered your product or service accordingly.
B) think of ways to allow customers to customize your product or service.
C) think of customers as individuals, not demographic groups.
D) back up your product with a clear warranty so your customer will feel comfortable being able to fix a poor fit.