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The Strategic Plan Devised by Makro, the Dutch Retailer, Focuses

Question 177

Multiple Choice

The strategic plan devised by Makro, the Dutch retailer, focuses on a market development strategy. The _____ stage of its plan would include the opening of 30 new stores in mainland China before 2010.


A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting

Correct Answer:

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