If the Manufacturer of Charlee's Gourmet Beef Jerky Is Trying

Multiple Choice

If the manufacturer of Charlee's Gourmet Beef Jerky is trying to decide whether to market the product by mail order, in convenience stores, through local caterers, and/or at independent supermarkets, it is involved in:

A) choosing specific channel members.
B) assessing its competition.
C) selecting the type of distribution channel it wants to use.
D) delineating the role of distribution in its marketing program.
E) examining how its competition markets snack products.