If the Manufacturer of Hot & Spicy Pickled Asparagus Is

Multiple Choice

If the manufacturer of Hot & Spicy Pickled Asparagus is deciding whether to limit product sales to local Kroger supermarkets or sell the snack at every appropriate outlet, she is involved in:

A) delineating the role of distribution in its marketing program.
B) examining how its competition markets similar snacks.
C) making sure they don't have to pay a slotting fee.
D) choosing specific channel members.
E) determining the intensity of distribution needed to efficiently market the asparagus.