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Ralston-Purina, with Its Lines of Cereal, Snack Food, and Pet

Question 5

Multiple Choice

Ralston-Purina, with its lines of cereal, snack food, and pet food, has such brand equity and market position that it is able to coordinate distribution activities through its market power. It uses a(n) : _____ for distribution.


A) contractual VMS
B) administered VMS
C) voluntary chain
D) corporate VMS
E) franchise system

Correct Answer:

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