When Loomis Hardware Started Carrying Items That Consumers Do Not

Multiple Choice

When Loomis Hardware started carrying items that consumers do not expect to find in a hardware store, such as Rowe pottery, silk flower arrangements, pewter wind chimes, and ornate picture frames, the store's management was using:

A) vertical integration.
B) scrambled merchandising.
C) horizontal integration.
D) a strategy of intensive distribution.
E) vertical diversification.