Multiple Choice
Which of the following is an example of a consumer product?
A) a video on flower arranging targeted to owners of retail florists
B) light bulbs to replace those in a Department of Transportation road sign
C) tickets for an entire fifth grade in an elementary school to attend a showing of The Nutcracker Suite
D) a mother's purchase of a case of Dannon yogurt to feed her three small children
E) a box of tongue depressors purchased for use in a physician's office
Correct Answer:

Verified
Correct Answer:
Verified
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Q3: A change agent is most likely to
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Q5: _ purchase a new product after innovators,
Q7: Measuring tapes, ovenproof dishes, and candy bars
Q8: The innovators category includes more opinion leaders
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Q11: Which of the following new products would