Yesterday Brian Snow, a Florist, Read About a New Product

Multiple Choice

Yesterday Brian Snow, a florist, read about a new product called Aquafoam for arranging fresh-cut flowers. For years florists have been using a product called Oasis, which is a similar product. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. According to what Brian has just read, Aquafoam does not. In terms of the Aquafoam product, Brain is most likely in the _____ stage of the new-product adoption process.

A) awareness
B) evaluation
C) trial
D) information
E) interest