For Years Brian Snow, a Florist, Has Used a Product

Multiple Choice

For years Brian Snow, a florist, has used a product called Oasis, which is a type of foam. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. After trying a box of a new product called Aquafoam that provides all of the benefits of Oasis and does not crumble, Brian is convinced Aquafoam is the product for him. He plans on buying no more Oasis. In terms of the Aquafoam product, Brian is most likely in the _____ stage of the new-product adoption process.

A) awareness
B) evaluation
C) trial
D) information
E) adoption