A Brand Manager Who Works for the Gillette Company Has

Multiple Choice

A brand manager who works for the Gillette Company has been assigned one project to handle and can be expected to:

A) set the product's operational budget.
B) develop plans by which the sales force will market the product to wholesalers and retailers.
C) draft advertising plans for the product.
D) establish sales goals for the product.
E) do all of the above.