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Which of the Following Would Be an Example of a Microenvironmental

Question 98

Multiple Choice

Which of the following would be an example of a microenvironmental influence on an international organization's marketing system?


A) the way the company purchases its raw materials
B) an electrical blackout
C) terrorist killings in London
D) a reduction in the gasoline tax
E) an increase in the percentage of the population over age 40

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