An External Macroenvironmental Factor That Could Affect the Marketing Program

Multiple Choice

An external macroenvironmental factor that could affect the marketing program for Turner's Country Foods, a manufacturer of a variety of different cornbread mixes, is the:

A) husband and wife team who run the company
B) the U.S. Postal Service that ships mail orders for the company
C) White Lily brand cornbread mixes, made by WL Products, Inc.
D) the bank that gave the company the money to start producing the mixes
E) all of the above