An External Macroenvironmental Factor That Could Affect the Marketing Program

Multiple Choice

An external macroenvironmental factor that could affect the marketing program for J.C.Penney is the:

A) number of people working at each store.
B) financial condition of J.C.Penney.
C) caliber of the firm's executives.
D) location of J.C.Penney's distribution centers.
E) actions of Sears, one of its competitors.