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Which of the Following Manufacturers Would Be Most Likely to Use

Question 159

Multiple Choice

Which of the following manufacturers would be most likely to use a manufacturers' agent to distribute its Product?


A) a well-established, international company
B) a large cereal manufacturer that has developed a new eggnog-flavored cereal
C) a well-established Southwestern firm that wants to expand its market area by making its products . available for the first time in New York and New Jersey
D) an international sporting goods manufacturer that wants to add a line of snow toboggans
E) a company that wants to introduce product line extensions to its current market

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