Last December, Lala Ashworth Ordered Large Gift Baskets to Be

Multiple Choice

Last December, Lala Ashworth ordered large gift baskets to be sent to her 12 most lucrative customers From an e-commerce retailer. In February, while talking to one of the customers, she asked him how he liked his basket. She was horrified to learn he had not received it. Upon investigation, she found that four baskets had arrived in perfect condition, six had arrived crushed into small pieces, and two had never arrived. Ashworth experienced a problem associated with:

A) in-sourcing.
B) order fulfillment.
C) telemarketing.
D) vendor analysis.
E) transaction misalignment.