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What Is the Revenue Destruction Effect

Question 11

Multiple Choice

What is the revenue destruction effect?


A) The loss in revenue a firm incurs on units it would have sold at a higher price when reducing price to sell extra units
B) The loss in revenue a firm incurs as a result of selling fewer units of output when raising price to increase profit
C) The loss in revenue a firm incurs due to brand level elasticities
D) The loss in revenue a firm incurs due to being in a perfectly competitive market
E) The loss in revenue a firm incurs due to predatory pricing

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