Bill and Jim Were Trying to Decide Where to Eat

Multiple Choice

Bill and Jim were trying to decide where to eat. Bill suggested Lou's BBQ, but Jim said he had heard the service was terrible and the quality of the food was not consistent. Jim's comment is an example of __________ for Lou's BBQ.

A) prevention costs
B) internal-failure costs
C) quality assurance costs
D) appraisal costs
E) external-failure costs