When Evaluating Which International Markets a Company Wanted to Expand

Multiple Choice

When evaluating which international markets a company wanted to expand to, one board member criticized the culture of the central American countries because they do not adhere to the same punctuality standards shared by most businesses in North America. The board member's statement is indicative of the __________ that many U.S. firms suffer from.

A) ethnocentrism
B) self-serving bias
C) nationalism
D) cross-cultural superiority complex
E) self-selecting nationalism