Recently, a U

Multiple Choice

Recently, a U.S. agricultural chemical firm had an opportunity to export one of its most profitable products to a country in South America. The U.S. firm decided not to, however, because it couldn't understand why the executives from the South American firm wouldn't learn how to speak English and dress like Americans when they visited the United States. The attitude of the American agricultural chemical firm in this example is an illustration of

A) self-indulgent nationalism.
B) ethnocentrism.
C) cross-cultural superiority complex.
D) nationalism.
E) self-selecting nationalism.