Don Jacobs Has Decided That His Computer Repair Company, Which

Multiple Choice

Don Jacobs has decided that his computer repair company, which is growing faster than he though, should have a statement that describes the overall purpose of his company and the attributes that distinguish it from other firms. This statement is called a/an

A) philosophy of doing business.
B) organizational mission statement.
C) statement of strategic intent.
D) strategic goal statement.
E) operating plan.