__________ Should Include These Three Primary Aspects: 1) Its Target

Multiple Choice

__________ should include these three primary aspects: 1) its target markets; 2) its primary products and services; and, 3) an outline of the overall strategy for delivering these products and services to satisfy customers in its target market.

A) An external analysis
B) A competitive advantage
C) A cost leadership strategy
D) A mission statement
E) A vision statement